CEU Credits: 1

If you build it, they will come. If only that were true! Entering new markets takes time and a strategy, whether expanding your firm's geographic footprint or leveraging your portfolio to attract clients from a new-to-you market sector. In this session, past SMPS Boston President, Valerie Puchades, CPSM will lead us through an exploration of what it takes to be successful and how marketing can and should be an integral team member. Learn how to conduct and leverage market research and what to consider when developing your new market strategy. You will leave the session confidently, knowing you can help your team expand and grow its business.

The event will be held in the Boston room of the UMass Club. This event has been rescheduled from January 12th to January 25th. After the session, join us for appetizers, drinks, and networking!

Speaker Bio

Valerie is a strategist at heart. She has over 20 years of experience helping A/E/C firms set goals and develop holistic plans to reach new business heights. A marketing consultant with Charrette Venture Group (CVG), Valerie finds joy in leading her clients in discovering the interconnectedness of marketing, operations, financial management, and human resources.

Valerie is a Certified Professional Services Marketer (CPSM). She is an active member of SMPS and has held local, regional and national positions. In 2018-2019 she served as President of SMPS Boston and received the SMPS Striving for Excellence Grand Prize award for Best Chapter. In 2021 she was named Marketer of the Year, SMPS Boston's highest honor. Valerie serves as Incoming Chair on the SMPS Chapter Leadership Symposium (CLS) Committee.

Event Organizers:

Cathleen Girard, Professional Development Committee Chair - Marketing Manager, Timberline Construction

Kristie Norris, Director of Professional Development - Marketing Department Head, GPI

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Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.