‘If you don’t ask, you don’t get!’ This truism is particularly relevant in gathering client/prospect feedback. But firms need to ask the right questions, of the right people, at the right time—and apply their findings—in order to effect impactful organizational change. Based on his three decades of AEC client research experience, Rich Friedman will facilitate an interactive discussion about which research tools to use and when, strategies for maximizing your hit rate, and how to apply the data gathered for maximum ROI.

Rich Friedman is the President of Friedman & Partners (https://friedmanpartners.com), a marketing and management consulting firm serving the A/E/C and environmental consulting industries.

RSVP to receive join information for this meeting. This information will be included in your confirmation email.  Link to RSVP:  https://www.architects.org/events/537067/2022/12/07/marketing-pr-shaping-organizational-change-with-client-feedback-virtual

Speaker Bio

Rich Friedman, President of Friedman & Partners, has worked in and consulted for the A/E/C and environmental consulting industries for more than 25 years.

Starting out in the trenches as an environmental consultant and business developer for Stone & Webster Engineering in Boston, Rich expanded his reach as the partner in charge of marketing and business development research, consulting and training for ZweigWhite. He also managed a variety of other projects involving strategic planning, mergers and acquisitions, and executive search. Since launching Friedman & Partners, he has worked with firms at all levels, from small niche consultants to large ENR 500 organizations. He’s also conducted hundreds of seminars and workshops for firms, design and environmental industry professional associations and venues, including AIA, SMPS, ACEC, AGC, NSPE, Build Boston/ArchitectureBoston Expo (ABX), WTS and Chief Executive Network.

Rich’s academic background includes a B.S. from Cornell University and an M.S. from Penn State University, as well as a Master of Business Administration (M.B.A.) from Babson College, where he was a Douglass Scholar in Entrepreneurship.

With a background in engineering and construction marketing and business development, Julie brings a relatable perspective to her collaborative business partnerships. She has a common understanding of the work and a willingness to persevere until the objectives are achieved. 

Event Organizers

Kate Murphy, co-chair BSA Marketing/PR Network - Director of Marketing, Goody Clancy

Marsha Miller, co-chair BSA Marketing/PR Network - Director of Client Relations, Vanderweil Engineers