A/E/C marketers spend a lot of time thinking about one question: 

What do our clients think of us? 

For this session, however, the real question will be: 

Why don't you ask them?

Through an interactive discussion, we will explore the value of original market research, how to execute a client feedback program, and how to use both to execute targeted, high-ROI thought leadership. Come prepared to engage; bring your coffee and ideas, and we'll provide the prompts!

This session will be led by Rich Friedman, President of Friedman & Partners, a marketing and management consulting firm serving the A/E/C and environmental consulting industries. 

Registration is free; please register here: https://bit.ly/BSA2022-03

Speaker Bio:

Rich Friedman, President of Friedman & Partners, has worked in and consulted for the A/E/C and environmental consulting industries for more than 25 years. He has worked with firms at all levels, from small niche consultants to large ENR 500 organizations. He’s also conducted hundreds of seminars and workshops for firms and professional associations including AIA, SMPS, ACEC, AGC, NSPE, BuildBoston/ABX, WTS, and Chief Executive Network. More at www.friedmanpartners.com.

SMPS Event Planners:

Marsha Miller, Communications Committee Member and Co-chair, BSA Marketing/PR Network — Associate | Director, Client Relations, Vanderweil
Kate Murphy, Co-chair, BSA Marketing/PR Network — Director of Marketing, Goody Clancy