Mastering the Marketing Calendar
Staying organized and on-track is critical to success.
This session focuses on one powerful tool that can transform your marketing operations: the marketing calendar. We'll explore how to create, manage, and leverage a marketing calendar to streamline your efforts and boost your impact.
During this session, attendees will:
- Create a marketing calendar tailored to their needs and unique business goals.
- Learn techniques to use the marketing calendar as a central tool for improving time management.
- Practice using the marketing calendar as a communication hub while improving coordination with other business units.
- Discover methods to keep their marketing calendar flexible so they can quickly pivot to evolving business needs.
Domains Covered: 2 - Planning, 4 - Proposals
Who is this event for? Marketers who plan and execute campaigns, anyone new to marketing planning who wants a foundational tool for staying organized
About the Speaker
Speaker: Julie Huval, FSMPS, CPSM, is a business operations strategist with over 20 years of AEC industry experience. As founder and owner of Marketing Operations Advisor, she helps organizations build sustainable competitive advantages through operational excellence and strategic talent retention. Her expertise spans organizational effectiveness, optimal technology stacks, process optimization, and creating systems that enable teams to thrive and deliver exceptional growth results.
Julie is a sought-after speaker and thought leader, contributing regularly to industry publications. She holds an MBA from The University of Texas at Arlington and an undergraduate degree from Baylor University. Julie's reputation is built on her ability to connect operational systems with people strategy, helping firms create environments where both businesses and talent flourish.
Event Organizers
Katherine Lesko, Senior Marketing Manager at Chapman Construction/Design, Director of Professional Development
Jen Clark, East Region Marketing Manager at GEI Consultants, Chair of Professional Development
Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.
Register NowTickets
$40.00 Member
$60.00 Non-Member
$50.00 Other Chapter
$30.00 CPSM/Fellow
$0.00 Platinum Chapter Sponsor
