The Peer-to-Peer Coaching (P2PC) Network is a member-only benefit aimed at bringing members a more personalized and project-oriented coaching opportunity by connecting members that have faced similar challenges. For this P2PC, we will focus on how PR and marketing efforts can bring measurable results to a company’s bottom line and help achieve its business development goals. Led by Susan Shelby, a seasoned professional in the AEC marketing industry, this event will help marketers and business developers understand how strategic PR supports growth by elevating thought leadership, promoting technical expertise, and creating greater awareness of a firm’s unique strengths.

Attendees will learn why PR is far more than press releases and project announcements, and how it can influence business development efforts long before a proposal is submitted or a client meeting takes place.

Why Attend?

- Understand the basic tools of PR

- Identify new ways to promote your firm’s experience and expertise

- Learn to leverage PR to support business development efforts

Come ready to engage in open conversation and learn from colleagues across the industry.

Speaker

Susan Shelby, FSMPS, CPSM, ABCP – President & CEO, Rhino PR

Susan Shelby is the owner of Rhino PR, a consulting firm focused on meeting the unique needs of professional services firms since 2004. With 30 years of experience, Susan now utilizes her experience and expertise in teaching the art and science of PR to AEC marketers. A past president of SMPS Boston, Susan received the 2016 SMPS Boston Marketing Professional of the Year Award, which honors marketing excellence in the A/E/C industry.

This event is worth 1 CEU.

Domains Covered:

Promotional Activity

Who is this event for?

All marketing and business development professionals

View List of Attendees Here  (Remember to select the event you are interested in attending, and then click View!)

Event Organizers

Lucy Simao, Director of Membership – Senior Marketing Coordinator, GEI Consultants
Megan Cunningham, Membership Committee Member – Senior Marketing Coordinator, Flow Tech