Marketing leaders across the AEC industry often find themselves supporting decisions after they are made rather than helping shape them from the beginning.

This session focuses on practical steps marketers can take to increase their influence, build trust with leadership, and position marketing as a driver of growth. Attendees will leave with actionable ideas they can immediately apply within their firms.

This session explores:

Attendees will leave with actionable tactics to shift conversations from tasks to outcomes and position themselves as trusted business advisors rather than service providers.

Speaker

Jennifer Haferbecker, CPSM, is a Fractional CMO, strategic advisor, and founder of On Your Market Set Go. She partners with architecture, engineering, and construction firms to align marketing, business development, communications, and leadership strategies to drive sustainable growth and improve organizational performance.

Drawing on more than two decades of AEC experience, including eight years as an in-house Chief Marketing Officer, Jennifer helps firms move from reactive execution to strategic, growth-focused operations. Her work includes interim CMO leadership, strategic planning, organizational design, leadership coaching, and marketing and business development transformation initiatives.

Known for her blend of strategic rigor and practical execution, Jennifer helps firm leaders navigate complexity, build high-performing teams, and create systems that strengthen client relationships and support long-term growth. She is particularly passionate about helping marketers expand their influence, strengthen their leadership presence, and position marketing as a strategic contributor to firm success.

This event is worth 1 CEU.

Domains Covered:

2 - Planning 
6 - Management

Who is this event for?

Marketing & Business Development Directors and Managers
Early-to-Mid Career Marketers Looking to Grow
Firm Leadership

View List of Attendees Here  (Remember to select the event you are interested in attending, and then click View!)

Event Organizers

Katherine Lesko, Senior Marketing Manager, Chapman Construction/Design, Director of Professional Development
Kristie Norris, CPSM, Director of Marketing & Strategy, Nobis Group, Professional Development Committee
Jen Clark, Strategic Pursuit Lead, Stantec, Chair of Professional Development