All Aboard! Developing an Effective Marketing Training Program (CPSM Only Webinar and Discussion)
May 14, 2026
4:00 PM - 6:30 PM
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HLB Lighting Design
200 State Street, Suite 325
Boston, MA 02109
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This event will include viewing of a SMPS Webinar followed by a guided discussion. Refreshments will be served.
In the A/E/C industry, marketing and technical staff alike find themselves diving straight into marketing efforts, proposals, and interviews, often without much training. That method can be somewhat effective—you learn something new on each project, but this scattershot approach can leave gaps in employees’ knowledge. Studies have shown that employees who are well trained feel more confident and are better able to perform their daily responsibilities.
It’s well worth the time and effort to create a marketing training program for new staff—both those new to the industry and those new to your firm. In this webinar, we’ll talk about how to determine your audience for the training and the topics they need to be trained on, how to develop a plan for training, how to mix and match training formats to maximize impact and address different learning styles, and how to continually evaluate and adapt your program over time. Presenter Jen McGovern, FSMPS, CPSM, will share lessons learned from developing marketing training programs at ENR Top 100 engineering firms as well as tips she has gained from training dozens of marketers and technical staff.
Learning Outcomes:
- Attendees will learn the importance and impact of having a structured training program
- Attendees will understand how to use diverse learning methods to improve information retention
- Attendees will be able to develop a plan for their own training program
Event Agenda
- 4:00 pm - Doors open
- 4:25 pm - Welcome
- 4:30 pm - Webinar Begins
- 6:00 pm - Discussion
Domains Covered: 6 - Management. CEUs will be offered.
Who is this event for? This CPSM-only event is intended to bring together those with the CPSM credential for to view and discuss practical application webinar content.
Transportation
Parking: There is a parking garage beneath the building.
Transit: HLB’s office is located on the MBTA’s blue line between Aquarium and State Street stops. It is also a short walk from the green line Government Center stop.
Event Organizers
CPSM Committee
Event Sponsor
At HLB Lighting Design, we believe in the power of light to shape inspiring, innovative, healthy, and sustainable environments in which people can live, work, and play. Our team delivers an unparalleled depth of lighting expertise cultivated from a variety of professional backgrounds and organized to achieve extraordinary design impact across the globe. This powerful diversity of skillsets and perspectives is united by a shared vision of a world where light connects all people and enhances our collective experience.
View List of Attendees Here (Remember to select the event you are interested in attending, and then click View!)
Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.
Tickets
$55.00 CPSM/Fellow Ticket
$55.00 CPSM / Fellow (Other Chapter)
