Acquisitions, rebrands, retirements, oh, my! A/E/C firm’s structures are evolving as acquisitions accelerate and original owners retire. When those changes happen, how do you thoughtfully transition a brand? How do you prepare today’s leaders (and tomorrows) for what’s next? 

Join Kara McLellan for an intimate conversation exploring leadership and brand transition in times of change.  Kara will share how she navigated these changes at Annum and offer insights to fellow senior leaders facing similar inflection points. After a brief presentation, we will open up the call for a dialogue on challenges and best practices from those participating in the call, so be prepared to chat - or listen in on challenges from other firms.

Domains Covered: 2 - Planning, 5 - Promotional Activity, 6 - Management

Who is this event for? Senior level marketers, marketers planning for firm changes, and firm leadership planning for firm changes. 

About the Speaker

Kara McLellan
Director of Marketing & Communications

Kara joined Annum Architects, a 45-person Boston-based design firm, in 2022 as Director of Marketing & Communications. In 2023, she and the team at Annum, in collaboration with brand consultants Greenspace and Daniel Vogelzang, were honored to win two SMPS Boston Communication Awards for the firm’s new website and rebrand from Ann Beha Architects. 

Kara’s career in marketing and business development has focused on a variety of professional services engaging with the built and planned environment, including architecture, engineering, urban planning, and real estate development. She has been involved with SMPS Boston since 2010, previously serving as co-chair for the Membership Committee. Kara received her Bachelor of Business Administration in marketing from UMass Amherst Isenberg School of Management. 

View List of Attendees Here (Remember to select the event you are interested in attending, and then click View!)

Event Organizers

Katherine Lesko, Director of Professional Development, Marketing Manager, Chapman Construction and Design

Sara Garber, Marketing Manager, Arup, Professional Development Committee

Amy Russes, Marketing and Business Development Initiative Specialist, Geosyntec Consultants, Inc., Co-Chair, Professional Development

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.