Many of us are already overwhelmed with the day-to-day running of our work. We keep meaning to start doing email campaigns to promote our business, but we have no idea where to start—let alone how to do actually do it. Or maybe we do send email campaigns and would like a refresher on best practices.

 Bill Fleming is joining us on March 17 to share step-by-step instructions on…

• Compiling and segmenting your email contact list
• How to not send spam
• Generating content ideas
• Determining a cadence that’s right for you
• Reviewing and leveraging email campaign analytics

All of this will (hopefully) give you a moment to look up from your desk and do something you’ve been meaning to do - actually, promote your business regularly so that you can attract steady work.

Reserve your spot on the BSA website here.

Speaker Bio:

Bill Fleming is a local brand and business strategist who works specifically with design-savvy companies focused on B2B. His specialty is working with micro-businesses—from solo practitioners to firms with less than 20 employees. His clients include Jessica Grant Design, KMA, and Silverman Trykowski Associates. Bill also teaches Professional Practices of Design at Lesley Art + Design. More at www.billfleming.com

Event Planners:

Kristen Giannattasio, Small Practices Network – Co-founder | Atelier et Alia

Christina Marsh, Small Practices Network – Co-founder | Atelier et Alia

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.