Join SMPS Boston and Matter Communications for a virtual webinar exploring how brands can strengthen visibility across generative AI search and emerging discovery channels. 

During this session, the Matter team will walk us through their new Generative Engine Optimization (GEO) framework — a cross-discipline approach spanning SEO, PR, content, and email that helps brands appear in AI-generated responses as buyer behavior rapidly evolves. 

Attendees will learn how to:

This conversation will equip marketing, communications, and digital leaders with actionable steps to adapt now and stay competitive as search continues to shift toward zero-click, conversational experiences. 

Speakers:

Josh Ford
Search Marketing Strategist, Matter 

Josh is a Search Marketing Strategist with Matter, driving results on client projects that deal with both organic and paid search. He joined the Matter team a year and a half ago, with a heavy focus on in-platform work and developing the technical side of campaigns. Before coming to Matter, Josh held in-house positions in digital marketing and operations at companies in a myriad industries, spanning from healthcare to legal to entertainment. He also ran a boutique digital agency prior to the COVID-19 pandemic where he oversaw client relations in addition to his technical role. His curiosity, paired with test and learn approach around how to best optimize in this new AI world, has generated impressive results for clients at Matter.  

Ethan Lyons
Search Marketing Manager, Matter

Originally starting as a copywriter for a smaller agency, Ethan Lyons later transitioned into search and has worked in the SEO & SEM space for 7 years. He’s worked with a variety of different B2B and B2C companies in the B2B tech, eCommerce, Retail, Food & Bev, Manufacturing, and Insurance industries. While specializing in search, he also helps clients with front-end development and implementing marketing analytics & attribution. Recently, Ethan has helped spearhead the launch of Matter's GEO (Generative Engine Optimization) services with the help of the broader PR, strategy, and media teams.

This event is worth 1 CEU. 

Domains Covered: 1 - Research, 2 - Planning, 3 - Client and Business Development, 5 - Promotional Activity

Who is this event for? Marketing, Communications, and Business Development Professionals; Firm leaders and decision makers; Anyone curious about leveraging AI to position their firms

Registration for this event closes at 10 am on Wednesday, January 14^th.

View List of Attendees Here (Remember to select the event you are interested in attending, and then click View!)

Event Organizers

Katherine Lesko, Director of Professional Development – Marketing Manager, Chapman Construction/Design

Molly Romano, CPSM, SMPS Boston Chapter President – Marketing Director at Windover Construction

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.