In today’s competitive market, brands that listen to their clients cultivate deeper relationships and long-term loyalty. This session will explore how professional services firms can embed a feedback-first culture into their operations, using client insights to shape marketing strategies that resonate. Discover how to turn client feedback into powerful testimonials, real-time marketing content, and brand innovations that showcase your firm’s adaptability and client-focused approach. Learn practical ways to harness feedback to elevate your brand and drive growth.

This session will be worth 1 CEU.

Speaker: 

Ryan Suydam co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 650 organizations and over 30,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Ryan also founded and emcee’s the annual CX in Professional Services conference, bringing together hundreds of CX leaders across legal, accounting, AEC, and other professional services firms. Based in Raleigh, NC, he welcomes your questions at [email protected]. 

View List of Attendees Here  (Remember to select the event you are interested in attending, and then click View!)

Event Organizers:

Katherine Lesko - Director for Professional Development - Marketing Manager, Chapman Construction/Design 

Kristie Norris, CPSM -  Professional Development Committee - Marketing Manager | Senior Associate, HGA

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.