Marketing and business development can be blurred as marketers, business developers, and seller-doers race to complete proposals and develop relationships that will win work. How can marketing and business development strategically and effectively co-exist?

Our panel of experts will share definitions of marketing and business development, discuss how the one can leverage the other for greater success, and share technologies that foster collaboration. For registration, please click here for the BSA website.

Panelists:

Jessica Knapp (Associate Principal, Perkins Eastman)

Tima Maclaurin (Director of Business Development, Commodore Builders)

Maria Salvatierra (Marketing & Business Development Manager, Wilson Butler Architects)

Julie Nasser (Director of Business Development, Margulies Perruzzi Architects)

Soo Jin Yoo (Senior Associate, Merge Architects)

Event Planners:

Marsha Miller, Associate/Director, Client Relations – Vanderweil

Kate Murphy, Director of Marketing – Goody Clancy