Your employees shouldn't just be passive observers of your social media efforts—they're potentially your most influential marketing channel. Join us for an enlightening session that reveals how leading organizations are transforming their workforce into authentic brand advocates, amplifying their market presence through the power of personal storytelling.

We'll explain why employee advocacy is so powerful and share how you can get started empowering your advocates to take the lead. You'll hear from a social media manager who helps employees get comfortable becoming advocates and a senior VP who uses social media to share personal perspectives and marketing content alike. Together, they'll share their journey and the impact they've witnessed firsthand.

During this interactive session, you'll discover:

·        Why employee advocacy has become a cornerstone of modern marketing strategy

·        Real-world examples of exceptional employee advocacy in action

·        Practical strategies for developing an employee advocacy program that empowers

Whether you're a marketing leader looking to expand your reach, a people manager seeking to empower your team, or an individual contributor interested in building your personal brand, this webinar will equip you with actionable insights to harness the full potential of employee advocacy on social media.

Speakers:

·        Andrew Beaton is a vice president & manager of marketing & communications with CDM Smith's MarComm group. His team creates articles, videos, live events and social content to introduce the world to the people, projects and innovations of CDM Smith.

·        Alyssa Mahoney is an intermediate marketing & communications specialist and social media manager for CDM Smith. She manages day-to-day operations for the firm's social media team, creates engaging content about CDM Smith's culture and brand, and guides social strategy and reporting.

·        Danielle Jackson is a senior vice president and director of marketing for CDM Smith. Her team's mission is to power CDM Smith’s transformational growth and strengthening its brand with great storytelling, ​​exceptional operations and memorable events. ​

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Event Organizers:

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.