Scenario Planning for Agility
As technology rapidly advances, project delivery methods evolve, and client expectations shift, firms are presented with exciting opportunities to shape their future. Navigating today’s dynamic economic and political landscapes requires agility and forward-thinking strategies. This educational program on scenario planning is tailored for marketers within the architecture, engineering, and construction industries. Participants will learn how to build robust marketing strategies by anticipating diverse future scenarios, effectively managing risk, and uncovering new opportunities amid uncertainty. Through real-world case studies, attendees will develop the skills needed to forecast market shifts, integrate scenario planning into their strategic toolkit, and drive resilient growth for their firms. Join us to transform unpredictability into a competitive advantage.
Learning Outcomes:
By the end of this workshop, participants will be able to:
- Confidently lead a strategic scenario planning session with their group or firm.
- Understand how to best plan the session including selecting the participants, setting and topics, and develop session pre-work.
- Identify questions to prompt strategic thinking, facilitate discussions to develop scenarios, and develop tangible outcomes.
- Identify and develop a guiding coalition to monitor implementation and periodic check ins to stay the course and determine when plans need to be re-visited.
Speakers:
Benjamin Sawa, CPSM, FSMPS, Chief Development Officer, GEI
Ben Sawa is the Chief Development Officer at GEI. In this role he is responsible for driving organic and acquisitive growth strategies across the organization. Prior to this assignment, he has held progressive roles in engineering, geology, finance, operations and marketing. Ben also currently serves on the Board of Directors for SMPS National.
Anna is the director of marketing for SMRT Architects & Engineers and has 19 years of experience producing impactful mass communications, implementing campaign strategies, and creatively applying marketing tactics for numerous AEC organizations. Working closely with SMRT principals, she plays a critical role in crafting a cohesive marketing vision, and the comprehensive marketing plan that supports it. Passionate about essentialism and the pursuit of continuous improvement, Anna is a valued marketing strategist and project manager. In her role, she manages the marketing team and the marketing systems solutions that drive SMRT’s business objectives forward.
Prior to moving to New England, Anna served on the board of SMPS Nashville in a variety of roles, most notably as president from 2018 to 2019 and past president from 2020 to 2021. Today, she applies her commitment to professional development and industry leadership through her role on the SMPS Northern New England board as a director at large for education.
Event Organizers:
Sara Garber, CPSM, Professional Development Committee - Marketing Manager | Business Development, Arup
Katherine Lesko, Director of Professional Development - Marketing Manager, Chapman Construction
Kristie Norris, CPSM, Professional Development Committee - Marketing Manager | Senior Associate, HGA
Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.
Tickets
$50.00 SMPS Boston Member
$40.00 SMPS Boston CPSM / Fellow
$65.00 Not Yet a Member
$0.00 Platinum or Gold Sponsor
$50.00 SMPS Member: Other Chapter
$40.00 CPSM / Fellow: Other Chapter
