Lessons Learned - From Wallflowers to Influencers: A Strategic Guide to Employee Advocacy on Social Media
Posted on Feb. 26, 2025 / Marketing Strategy, Events, Business Development / Subscribe 0
By Jennifer Pollio, Marketing Manager | B2Q Associates
After attending a virtual learning session hosted by SMPS Boston (From Wallflowers to Influencers: A Strategic Guide to Employee Advocacy on Social Media), I had to share something that really stuck with me.
People engage with people, not brands.
I immediately went and checked my own LinkedIn stats, and the numbers say it all—I follow 146 corporate pages, but I’m connected with 1,337 people. That’s nearly 10x more connections with individuals than brands. Even the companies I work with and admire most, I’m far more likely to interact with their employees than their official pages.
This is why employee advocacy is such a powerful tool in social media marketing.
The posts that get the most engagement aren’t from a logo—they’re from real people sharing their experiences, perspectives, and expertise.
Companies that recognize this and empower their employees to be brand advocates are the ones winning on social media.
Huge thanks to Andrew Beaton, Alyssa Mahoney, and Danielle Jackson from CDM Smith for sharing their experiences and best practices.
Now, I’m thinking about ways to implement this at B2Q Associates. If you’ve built an employee brand advocacy initiative at your company, I’d love to hear what’s worked for you! 📢 Sound off in the comments!
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