The Quarterly Wrap-up: Fall 2024

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School's Out! Testimonials from CPSM Study Group Graduates
For today's blog post, we're celebrating four of the recent graduates from the SMPS Boston CPSM Certification Study Group. Learn here about what helped each of them steer their success to earn CPSM certification!
A Bootcamp Without Burpees? The Workout I Didn’t Know I Needed
Each year, SMPS Boston sends two marketing professionals to the annual Marketing Bootcamp. Today, learn from scholarship recipient Lisa Hennessey, Marketing Coordinator at Copley-Wolff about her experience attending this year's Marketing Bootcamp.
SMPS Boston Member Spotlight: Lauren Bennett
On this week's member spotlight, we are highlighting Lauren Bennett, Marketing Coordinator 2 at Studio G Architects! Learn about what she gets up to as active member of SMPS Boston, and a dedicated member of her firm's marketing team.

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The Quarterly Wrap-up: Fall 2024

Posted on Dec. 23, 2024 / Quarterly Wrap-up / Subscribe 0

Welcome to our newest SMPS Boston blog series, The Quarterly Wrap-up, where we look back at all that’s gone on in our chapter in the past few months!

Cheers to the 2024/2025 Board of Directors!

Britt-Anya Bursell, President, Tighe & Bond
Molly Romano, President-Elect, Windover
Shannon Koop, Past-President, GEI Consultants
Annie Langlois, Secretary, Sasaki
Virginia Kilbourn, Treasurer, Nitsch Engineering
Allison Flood, Director of Communications, GPI
Phillip Learmonth, Director of CPSM Certification, HNTB Corporation
Dacota Griffin, Director of Membership, GEI Consultants
Alexa Prenovitz, Director of Outreach, Tighe & Bond, Inc.
Katherine Lesko, Director of Professional Development, Chapman Construction/Design
Lauren Hickey, Director of Special Events, Finegold Alexander Architects
Emily Thibeault, Director of Programs, HLB Lighting Design

Event Recap

CPSM Study Group 2024/2025 Information Session - 9/4

Our CPSM study group kick-off and informational session was open all SMPS members looking to learn more about the CPSM certification and to join SMPS Boston's study group which started in October.

The Exchange Mentorship Program Kickoff - 9/12

This event kicked off SMPS Boston's Exchange Mentorship Program, which pairs several groups of two mentors a handful of protegees and delves into A/E/C marketing and business development fundamentals.

Proposal Swap - 9/24

Members of SMPS Boston, along with four prominent Massachusetts building community members, got together a panel discussion on what makes a winning proposal, small group proposal review sessions, and networking.

BSA Event: AEC Marketing - What’s New, What’s Next? - 9/25

This BSA event looked at what's ahead for 2025 and how marketers could plan for upcoming trends.

CPSM Study Group Domain 1: Research - 10/2

The CPSM Study Group met to discuss Domain 1: Research.

FMI Market Forecast - 10/3

Will Gruy, a Senior Consultant at FMI, returned to SMPS Boston to share his insights into the economic landscape and how it impacts architecture, engineering, and construction companies.

Canstruction Boston 2024: Building Icons to End Hunger - 10/5

Canstruction 2024 challenged teams to create incredible, edible structures out of canned food in the theme of Icons.

Senior Roundtable Series: Mergers, Acquisitions, & Marketing/BD - 10/10

The Senior Roundtable Series kicked off with a session on the topic of mergers and acquisitions. The discussion was led by SMPS Boston members Kim DiGiovanni and Pia Cardinalli.

Community Harvest Project - 10/15

The SMPS Outreach Committee and SMPS volunteers spent a morning volunteering at the Community Harvest Project Orchard – a 75-acre property that provides over 200,000 lbs of fruit annually to the hunger relief network.

CPSM Study Group Domain 2: Planning - 10/23

The CPSM Study Group met to discuss Domain 2: Planning

SMPS Boston Strategic Plan - 11/6

SMPS Boston held a virtual focus group to hear about members experiences and discuss how SMPS can provide training, tools, and comradery to support career advancement.

New & Prospective Member Orientation - 11/21

New & prospective SMPS members heard from leadership about member benefits, committees, and all things SMPS Boston.

New & Prospective Member Trivia - 11/21

Following the orientation event, small teams engaged in friendly competition over snacks and beverages.

Highlights from Member Spotlights

Caroline Fitzgerald, Director of Northeast Client Relations at RMF Engineering

What is your favorite SMPS memory?
In 2012, I joined Kim Sousa, Tricia Soulard, and Lizetta Fenessy in giving a workshop at the national SMPS conference in San Francisco on insights into how to be simultaneously successful in your professional career and raising a family. We had a very engaged audience, and I thought about it often during those first weeks of the pandemic when suddenly everyone had a front row seat to the challenges of doing two or three jobs at the same time.

Kate Thompson, Senior Marketing Specialist at VHB

Why did you decide to join SMPS?
When I first started working at VHB about three-and-a-half years ago, my FABULOUS manager strongly encouraged me to join SMPS to gain insights about the AEC industry, learn best practices for marketing processes, and build relationships with colleagues across the region. Since joining, I've attended SMPS NERC twice; both times have been informative experiences and excellent opportunities to connect with fellow AEC marketers. During just three short years with SMPS, I've learned so much about industry trends—from effectively managing proposals to editing technical content without having a technical background to ethically using emerging technologies like AI—and I’ve had the opportunity to co-lead a workshop at SMPS NERC 2024 with a fantastic group of coworkers!